Hardly a week goes by where I don't talk to a PD or read comments from other programmers wishing they could do some legitimate music research. Research that goes beyond the phone calls on the request line or the occasional letters that come in the mail. I mean, we've all used our gut at one time or another to program our station, and in many cases that's all you have to work with. But that will normally only take you so far and usually not as far as you'd like. Of course, it can also take you completely in the wrong direction if you're not careful. Thus, Hit Music Research was born out of a desire to provide Christian radio stations with valuable information at a price you can afford, because you don’t just have a financial bottom-line… you’ve got an eternal one too .

The underdog mentality we have keeps us humble, creative, and dedicated to providing excellent customer service. That's not to say other companies out there aren't doing the same, but we acknowledge the fact that unless you're satisfied with our services you may go elsewhere. So we're going to work hard for you. Also, you'll find our rates to be considerably less than most other companies because we know that funds are usually pretty tight and you've got to get the most out of all the resources you have at your disposal.

We realize that in many cases you're the David in the midst of a bunch of Goliaths out there who have you out-staffed, out-researched, out-marketed, and out-budgeted. That's why we're committed to providing cost-effective research. We're here to even those odds and help level the playing field by providing you with the research tools you have been wanting to take advantage of but haven't been able to afford...until now. The end result? More satisfied listeners, better ratings, energized sharathons, stronger listener support, and the opportunity to impact the lives of your listeners in a whole new way.

Armed with the information you can glean from using Hit Music Research, you'll be able to make better educated decisions about how you should program your station. And, you'll feel more confident as you map out your strategy to attracting and retaining listeners. Now, don't get me wrong. I'm not saying that we're the answer to all that ails you. But I do believe that we can help.

But don't just take our word for it, check out the rest of our website and contact us to see how easy and affordable it is to get set up and put Hit Music Research to work for you!

Ken Farley
Hit Music Research

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