What is online music research and how does it work?

What sort of information will I be able to review and sort?

How soon can I get the program online for my station?

Do I have to provide the music for the testing?

How often can I do a survey?

How do I access the data?

How accurate is the data collected?

What does it cost?

Is Hit Music Research available on a market-exclusive basis?

What makes Hit Music Research different from other music research companies?

 

 

What is online music research and how does it work?
Online music research allows you to test hooks from songs in your music library with your listeners via the internet. Listeners simply sign up through a link we provide on your website. Then, when you're ready to do a survey, you send them an email message inviting those listeners to participate. They simply click on a link to your custom survey and enter their opinions to the songs you've selected. The data is immediately collected, tabulated, and ready for you to start analyzing.
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What sort of information will I be able to review and sort?
Everything from testing familiarity, burn, and how well a song is liked, to sorting through a series of filters including age, gender, radio listening habits, location, race, personal music preferences, and more! The possible combination of variables are almost endless! You can also conduct perceptual research to get feedback from listeners on a myriad of things about what they think about your station...going way beyond just their opinion on the music you're playing.
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How soon can I get the program online for my station?
After filling out the preliminary station profile we can usually have your custom system up and running within 48 hours or less.
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Do I have to provide the music for the testing?
Not unless it's a custom remix from the Bora Bora Tribe half way around the world. You tell us what songs you want tested and we'll take care of all the rest from providing the song hooks to uploading them to the website.
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How often can I do a survey?
As often or as little as you like. Most stations on average do weekly or bi-weekly surveys depending on how closely they want to monitor their audience.
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How do I access the data?
You're only a mouse click away anytime day or night from accessing your station's database, and it's password protected for your security. Just go to HitMusicReseach.com, click on the client link, enter your username and password and you're in!
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How accurate is the data collected?
The accuracy of the data collected depends somewhat on your sample size, but much more so on the initial screening done and questions asked when inviting listeners to participate in taking the surveys and the quality of the sample being used and collected.  In theory, it would be nice to think that the larger the sample size, the more accurate the information will be.  What it does mean is that if you feel confident that participating members in the database accurately reflect the likes, dislikes, tastes, wants, etc. of the typical listener you're targeting to reach with your station, then the larger sample size gives you more data and information to look through and evaluate.  If you've got a good sample in most cases the difference in results between a sample size of 100 and 400 will vary little.  One way to reduce error is by having participants consistantly use the same rating scale, which increases the reliability of the surveys being conducted.
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What does it cost?

Rates are based on market size and whether you're a non-commercial or commercial station. You’ll find our rates are in some cases 75% less than other research companies, yet you still get all the bells and whistles! Contact Ken Farley at (615) 331- 0736 or Ken@hitmusicresearch.com for more details.
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Is Hit Music Research available on a market-exclusive basis?
No. The way we figure it, if a competitor of yours is using our system, this keeps you both on your toes and only helps everyone do better radio.
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What makes Hit Music Research different from other music research companies?

First, we’re focused on serving Christian radio period. We made the decision early on to make our services available to Christian radio only, because it’s what we know best and it’s what we believe in. We know that working in Christian radio can be a very rewarding experience, but it still has it’s challenges. No matter what title you have or how many hats you wear, the goal of making an impact in the lives of your listeners is there. So when it comes research, we try to make your job as easy as possible, so there’s more time for you to focus on other things around the station. And, in theory, the better you serve your audience the better your chances are of having higher ratings, stronger listener support, and the opportunity to connect with more people each day. But, it still takes, time, money, and resources to pull it all together, and that’s why at Hit Music Research we’re committed to providing great online music research at the lowest possible price, because you don’t just have a financial bottom-line… you’ve got an eternal one too.

Secondly, we’re dedicated to providing excellent customer service. That's not to say other companies out there aren't doing the same, but we acknowledge the fact that unless you're satisfied with our services you may go elsewhere. So we're going to work hard for you.

Now, we’re not perfect, but our goal is to strive towards being the best in terms of features, service and price. So if you’ve ever wanted to tap into the hearts and minds of your listeners in a whole new way, then give Hit Music Research a spin. With our customized online music surveys you get in-depth feedback on your music and programming, which can help you plan and execute a strategy to take your station and/or ministry to the next level.
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